PR for the tourism and hospitality sector
Empica’s PR team has been representing tourist attractions, restaurants, hotels, holiday and travel companies, and their suppliers, for more than 30 years.
Empica is proud to have worked with some of the biggest names in tourism and hospitality in Bristol and across the South West.
Our roles have been as diverse as the organisations we work for, but have often included showcasing and promoting venues, holidays and tours, attracting visitors and customers, forging industry links and lobbying politicians and regulators on major issues of concern.
We are hugely creative in our approach and have devised stunts that have captured the imaginations of journalists and the public, using a combination of human interest stories, photography and video content across social media, online, print and broadcast channels.
It’s not just about the good times though. We supported the sector through the tough Covid-19 restrictions that saw many unable to operate for long periods of time. One of our roles was to help our clients to communicate difficult and sensitive messages, internally as well as externally, often as a result of organisational restructuring brought on by the pandemic.
Our specialist crisis communications and reputation management team is always on hand to train, advise and support our tourism and hospitality clients when things go wrong and handle all media enquiries and negative media on their behalf to minimise (and, if possible, avoid) any adverse impact.
What Our Clients Say
“ The Empica team has supported us in good times and through tough times, building and protecting our reputation. They get the message out to customers about our coach tours and holidays through the mainstream media, social media and our own communications.”
Amanda Harrington - Bakers Dolphin
"We have worked with the Empica team on several video and PR projects over the years and are always impressed with their can-do attitude and ability to produce high quality work for us Cultivating relationships with suppliers can be a rocky road and I can say with confidence Empica are now stuck with Tyg as a client and I will highly recommend them."
Maureen Huck - TYG Tickets
“As the Bristol Hoteliers Association we have been using Darren at Empica for all our press releases, the content is always very good and the speed of response is very efficient . I would highly recommend the company”
Raphael Herzog - Bristol Hoteliers Association
