The brief
Empica was tasked with supporting the launch of a new bathroom brand in the UK for Jaquar Group. Conceived in 1960, Jaquar is one of the fastest growing bathroom brands in the world with presence in over 40 countries, delivering over 2 million bathrooms a year and producing 24 million bathroom fittings annually.
Artize is , a luxury bathroom brand to cater for customers who want high quality and exquisite bathing spaces.
What we did
Empica supported the launch of Artize to the UK trade in Icetank, Covent Garden, London where a stunning display of the product was introduced to major buyers and the trade media.
The event saw the brand introduced to Europe for the first time and Empica prompted excitement with pre-event publicity and invitations to key industry media.
Our two-person video crew of Lisa Marley and Neil Phillips attended the launch to film, creating a mini documentary and gathering stunning visuals for use on social media.
Empica PR Manager Judith May also attended and brokered interviews between senior management of Jaquar and the bathroom trade press.
Outcome
Successful launch of Artize, creating excitement and buzz in the UK bathroom industry. Production of a documentary and a programme of supporting social media imagery.