PR for the healthcare and social care sector
Empica provides PR, media relations and content creation services to a wide range of health and social care businesses.
We are all too aware of the immense challenges facing the health and social care sector. We have worked closely with paramedics, first responders, healthcare providers, owners and staff of residential care homes and nursing homes, domiciliary care agencies and health-based charities, to celebrate the work that they do and the vital roles they play, promote their services, and highlight and lobby on key issues.
We have provided PR support to publicly-funded organisations and privately-owned businesses, from small independents to large multi-nationals in different ways, depending on their needs and objectives. For example – we’ve been tasked with helping to:
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Attract more service users to a nationwide chain of private care homes.
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Showcase a newly-built care home and position it as the most desirable facility in the area
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Communicate a major organisational restructuring to staff and other stakeholders
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Deal with negative media interest in relation to the findings of CQC reports
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Generate a regular stream of good new stories and foster great community relations
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Undertake an engagement survey and formulate plans to deal with the actions arising
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Launch an awareness day to foster pride in the profession at a time of low morale and staffing challenges linked to poor mental health and public perceptions
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Recruit volunteers
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Co-ordinate international co-operation between care providers
Our activities usually include:
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Dealing with the media, whether that’s proactively coming up with positive news stories, feature articles and comment pieces, or drafting press statements and handling enquiries from journalists in relation to an incident
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Creating content for social media, blogs, newsletters and websites
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Producing promotional videos
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Internal communications
What Our Clients Say
“ Empica is considered to be an extension of our team, 'magically' turning our day-to-day activities into great stories which deliver the positive publicity and community engagement we're looking for”
Paul Teasdale - Camelot Care
“Over the seven years Empica was Regard’s retained consultancy the team proved themselves to be an invaluable source of ideas and advice, pretty much acting as an extension of the in-house marketing function, always responsive to our needs and keeping us fully informed at all times.”
Marie Hawkes - Regard Group
“ Not only are Empica a reliable and safe pair of hands, but they also generate results which support our organisational objectives. Their collaborative approach means they work as an extension of our team, and their understanding of St Peter’s Hospice, and our work in the local community, means they can effectively support our communications planning and decision making.”
Katy Garland - St Peter's Hospice
