Content creation services
How we communicate matters. Whatever line of business you’re in, you will want to communicate regularly with your internal and external audiences using words, images, audio or video to inform, impress and inspire them to take action.
Effective communication takes time and know-how, and not every business has the resources to tackle it well. Over the last 35 years, Empica has been supporting businesses of all sizes and across a wide range of sectors to create content that delivers results.
Every brief is different. For example, some of our clients are looking to position their key people as thought leaders and task us with crafting authoritative, expert commentary to support their thought leadership campaigns. Many are looking to showcase their products or services in new and interesting ways. Others want to demonstrate their values, purpose, people stories and ESG credentials to support a recruitment and retention drive.
Whatever your aims, we will work with you to produce quality content that looks, feels and sounds like you.
Empica creates content for a raft of purposes, including websites, social media, newsletters, publications, posters, advertorials, award entries, internal communications, events and conferences.
We specialise in:
Our content will ensure you communicate consistently, regularly, professionally and with impact. All digital content is SEO optimised and we will always let you know if we spot opportunities to amplify your content through the media.
Media relations is at the heart of what we do and the content we create often forms an integral part of our clients’ media relations activities.
Content writing and copywriting
We are wordsmiths. Most of our PR managers worked as journalists before launching their careers in PR and media relations, which means words are at the heart of what they do.
At Empica, we don’t just write for print, online and broadcast media – but almost every other form of written communication too. Here are a few examples:
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Script writing for videos and podcasts
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SEO optimised website copy
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SEO optimised blogs
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Social media posts
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Newsletters
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Email communications
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Marketing literature
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Presentations
Our wordsmiths collaborate closely with the creatives in our content creation team to ensure our clients receive a seamless service, where strategy, words and visuals combine to achieve great things.
Videos and podcasts
We’ve been producing videos and podcasts long before they became a thing!
Our in-house videographer, Grace Fox, is also an award-winning filmmaker, bringing her creativity and technical excellence to the team.
Our video and podcast know-how is used in many different ways. We produce documentaries, educational and training videos, showreels, talking heads, panel discussions and interviews.
We use video and audio for a wide range of purposes, including media training, media relations and social media, websites, conferences and seminars, launch events, new office or store openings as well as to enhance internal events, such as ‘town halls’ and roadshows.
Photography and graphics
Images play a key role in PR and media relations, as well as communication more generally.
Our content creation team designs branded assets, graphics and other images to support press releases, social media activity, online promotions and presentations.
We also ensure photographs are professional and newsworthy, so that press stories are properly illustrated and achieve the best possible coverage. Clients are usually happy to use our photographer but we are flexible and available to work with your preferred photographer, providing a written brief and direction as required.