Video is now the most important way to get your message across. In 2019 experts predict that around 80% of internet content will be video. A website without a video will soon be as unappealing and old fashioned as a website without a photograph.
Empica has a skilled team producing short professional videos with impact for websites, social media and online marketing.
Get your image moving!
Our videos create a good impression in just a few minutes. They can be used to explain complex processes, celebrate successes, communicate with your followers, enhanse your social media presence, launch new products and services or demonstrate your expertise.
A team of videographers, editors, creatives and journalists with hard news backgrounds work with you to quickly produce video content with impact.
How we work:
- We meet and produce a script or story-board for you.
- If necessary we can train or coach those appearing in the video.
- We plan the shooting schedule and locations with you.
- We film at all locations.
- We produce a first edit of the video for you.
- We make any amends and changes for a final edit.
- We post it online or produce it for you in format required.
We can turn videos around in 24 hours if required.
Scripting & Planning
Scripting and planning your video is all carried out in house at Empica. We advise on the length and content of the video, with the aim of giving it the same production and news values that you would see on mainstream TV. An experienced journalist advises at all stages.
In house facilities
We have a dedicated video production unit here at Empica with in-house video and editing facilities. We use a versatile Canon XA25 video camera alongside expert audio recording equipment. Our editing suite uses professional standard Final Cut Pro X editing software and additional post-production programmes.
Services and Products
- Video news clips
- Online Videos
- Training videos
- Conference and event filming
- Vlogs (video blogs)
- Social media content
- Script writing and story-boards
- Location shooting
- In house bespoke editing
- Short documentaries
- DVD production
- Online delivery
Social Media Videos
Empica can produce short, informative videos ideal for social media that fit into a wider social media campaign.
These videos tend to be very short but very attention grabbing in order to retain viewer’s interest online. They may also use captions, as around 85% of people watch social media videos with the sound off.
Our video and social media teams work closely together to optimise social media videos for every platform, anticipating and reacting to online trends.
Promotional Website Videos
Videos for your website can be longer and more in depth than social media videos.
These might be to tell visitors about your business, provide updates about your services, give instructional advice on products or services, or generally communicate with viewers in a visual and engaging way.
These videos are generally designed to have a greater longevity than other types of video, but can also be used on social media platforms.
Empica can quickly turn around short, topical videos that are suitable for accompanying press releases.
These mimic qualities of video journalism to create content that is interesting and informative.
One of our trained journalists will assist in planning the video to make sure it compliments the accompanying press release. The video is turned around quickly to ensure it remains topical.
Video can help enhance the success of an event by either promoting it in advance or to show it’s success.
These videos tend to be under 2 minutes in length so that they can be easily shared on social media and help spread the word about your event - future or past. They are usually turned around very quickly and can be re-edited to help promote similar events in the future.
Empica can also create long-form content, such as documentaries. These provide in-depth looks into relevant subject matter.
Previous work includes historical documentaries for Bristol Books. ‘Not Forgotten’ is a half hour documentary tracing Bristolian’s family stories around the Somme Battflefields with military historian Jeremy Banning, and ‘Uncovering Bristol’s White City’, an eight minute documentary on the topic behind one of Clive Burlton’s books.
Filming and Production Talent
Lisa is our video editor and in-house camera operator. She studied Film & Visual Culture alongside Anthropology at The University of Aberdeen, where she was President of the award-winning film making society and later ran her own networking event at the local cinema. She then moved to Bristol to do a postgraduate MA in Documentary and Features at The University of the West of England. During this degree she self-shot and edited the short documentary ‘Red Sky on the Black Isle’, which has been shown and won awards at film festivals as well as shown at scientific conferences around Europe. She has a growing portfolio of corporate work through Empica and recently completed the filming and editing of a history documentary called 'Not Forgotten'.
Neil Phillips Photo and Film
Empica often works in conjunction with Neil Phillips Photo and Film when more than one camera or specialist equiptment is needed. Neil has worked as a photographer and videographer for over 25 years and in that time has become passionate about digital film and media, giving his films a contemporary cinematic feel. Neil has produced numerous bespoke web videos for his major brand clients.
If required to enhance your video we have a number of top presenters and voice-over specialists. These include:
Chris Vacher, award-winning ‘anchor’ of the BBC’s nightly television news in the West region for almost 30 years making him the longest running TV news presenter in the UK at the time. He won a Lifetime Achievement Award from the BBC in 2004 and one from the Royal Television Society in 2012 after 28 years fronting his programme.
Polly Lloyd, who has presented and produced across a range of genres including news, politics and magazine programmes. She has worked for the BBC, HTV and independent production companies. Corporate work includes presenting and voice-over; Polly is currently a regular voice on the weekly audio edition of The Economist magazine.
Guy Kingston, a successful entrepreneur and business specialist who has made over 100 video podcasts on all subjects of running and managing a business. He was also director of a specialist agency producing promotional videos for small business websites. He has worked internationally; including running his own business in Russia and has a fast-paced voice over delivery style.